We constantly keep these core principles in mind when making design decisions at Salesforce, and we encourage you to adopt them as well.
ClarityEliminate ambiguity. Enable people to see, understand, and act with confidence.
EfficiencyStreamline and optimize workflows. Intelligently anticipate needs to help people work better, smarter, and faster.
ConsistencyCreate familiarity and strengthen intuition by applying the same solution to the same problem.
BeautyDemonstrate respect for people’s time and attention through thoughtful and elegant craftsmanship.